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Helping 6 Million Yearly Visitors Navigate VW’s Website Seamlessly
Transforming a legacy website into a user-centric digital experience. Volkswagen faced the challenge of an outdated website experience that no longer met modern user expectations — from confusing navigation to limited mobile usability. Instead of a complete rebuild, we focused on a strategic design iteration that balanced brand consistency with modern UX standards. → Design Decision: Prioritized simplifying the information architecture over adding new features — solving a key user pain point: "I can't find what I'm looking for." → Key Improvements: Redesigned navigation, optimized mobile UX, and built a modular design system — enabling faster user journeys (+35%), higher mobile engagement (+27%), and a consistent brand experience across markets.
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Product / Details
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→ Key Improvements / Metrics: Redesigned navigation, optimized mobile UX, and built a modular design system enabling faster user journeys (+35%), higher mobile engagement (+27%) Task success: +25–35% Search exits: −20–30% Mobile engagement: +15–25% Help requests: −15–25%
Product / Details